Behind The Design: Flying Orr Hockey T-Shirt

Posted by Adam Runquist on December 03, 2011.

Ever wonder where our shirt ideas come from? 

Well, you're in luck. This is the first of a series of posts taking a closer look at our Fall/Winter Hockey T-Shirt Collection. We're pulling back the curtains to provide a glimpse at the culmination of steps that result in the gear in your closet. In our first installment, we'll be diving into the creation of the Flying Orr design.


THE IDEA:

Inspiration for the Flying Orr design, while it would appear obvious enough, actually sparked from the 2010-2011 HBO 24/7 series chronicalling the Pens vs Caps Winter Classic. At the conclusion of the four part series - in what can only be described as a truly poetic summary of the game - a particular line single-handedly defined the uniqueness, history, and marvel of our sport. 

"Hockey won't hold still for a portrait...."

(See below for a video of the final scene, or a written version here)

THE "GOAL":

 

With the 'hockey won't hold still for a portrait' prose as a backdrop, the next step was defining a tangible visual that would tie into the concept. Hockey is a game of inches, seconds, and moments frozen in time.  And before long it wasn't hard to land on a metaphor to define the idea. 

Forty seconds into overtime on May 10, 1970 - Bobby Orr carved across the ice slipping a series winning golden goal past goalie Glenn Hall. Ending a near three decade long Cup slump for 'Beantown', the 'Orr Goal' became one of the most infamous moments in Stanley Cup history.

 

THE DESIGN:

Once the concept is locked, the fun part begins...design. Working with the mind boggling talents of our lead designer a series of sketches, revisions and digital fine tuning begins. Ideas become reality and the vision takes shape.


THE SHIRT:

If you've ever got your paws on a Grinder Threads shirt, hopefully you'll agree that we are absolutely ruthless when it comes to quality. For the Flying Orr shirt, we chose arguably our finest 'tri-blend' cut. Ridiculously soft - a result of the Cotton/Polyester/Rayon combination - the final touches include an itch-free printed neck tag and hand sewn hem tag at the bottom of the shirt.

 

 And with that, "Flying Orr" was born. 

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Want to see one in the flesh? Head over to the shop and BUY IT HERE...


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